Origin

It all started far from home… yet very close to who we are and our essence.

We are Diana and Jessica. Two women, friends and mothers who, by twists of fate, met in a country other than our Colombia. With suitcases full of different stories we shared the same feeling: start over, reinvent ourselves, and build something that truly made sense.

VYRA EDITION was not born from a perfect plan.

It was born from conversations, from ideas that came and went, from sharing a coffee and laughs at the gym. Until then, the only certainty we shared was that we wanted to create something that connected other women with how we feel: consuming fashion consciously.

Diana

Diana has been connected to the world of commerce since she was little. She loves to dress well, and her visual sensitivity gave her a special eye—seeing in each garment its potential, its story, its value. For more than five years she built her own path in retail and secondhand, starting online and growing until she opened a physical store in Cali, her hometown. For her, curating is not just choosing… it is selecting with the strictest criteria.

Jessica

Jessica, on the other hand, comes from a more structured world. More than twenty years in the energy sector, working in logistics and the supply chain. Process, efficiency, strategy—but also a constant drive to create differentiated experiences, consciously, with greater environmental impact, and with the belief that recycling and the circular economy elevate human purpose.

What We Are

A space where Fashion and Consciousness meet. It is not just about buying, but choosing better—where every piece that arrives is carefully curated, every experience is personalized, and every woman becomes the best edition the world wants to see.

Community

Today, more than a store, we are building a community.

A community of women who want to look good, feel good—and consume with intention.